As a plastic surgeon in Melbourne, you’ve spent years mastering your craft, earning the trust of your patients, and delivering exceptional results. You’ve fine-tuned your surgical technique — but here’s a question worth considering:
How many of your ideal patients are actually finding your clinic online right now?
If your clinic isn’t showing up on page one of Google for core procedures like rhinoplasty, facelifts, or breast augmentation, chances are you’re losing significant revenue each year — often to competitors who may not have your experience or expertise.
Let’s break it down and show you exactly what page one visibility can mean for your practice.
When someone searches “plastic surgeon Melbourne” or “facelift specialist South Yarra” on Google, they’re not casually browsing. They’re ready to book.
And when your clinic appears at the top — especially in the top 3 results — your visibility and trust factor increase dramatically. Here’s how that translates:
| Metric | Conservative Estimate |
|---|---|
| Monthly searches for core services | 300–800+ |
| Estimated monthly website visits (page 1 ranking) | ~400 |
| Enquiries (5% conversion) | 20 leads |
| Consultations booked (50% of leads) | 10 new consults |
| Average procedure value | $4,000–$10,000 |
| Monthly revenue potential | $40,000–$100,000 |
| Annual potential | $120K–$1M+ |
These figures aren’t inflated — they’re based on local search behaviour we see across Melbourne clinics.
Page one visibility isn’t just about clicks — it builds immediate trust. Patients naturally assume that top-ranked clinics are the most reputable.
What else does ranking well deliver?
Reduces your reliance on paid ads
Attracts patients who are ready to book, not just window-shop
Positions your clinic as the provider for your niche procedures
Enhances referrals by boosting your online presence
In short, it creates predictable, high-quality patient flow.
We see the same challenges across the industry:
The website looks good, but isn’t built for Google
Too much reliance on social media or paid ads, with limited return
Competing unknowingly against clinics with strong SEO
The result? Skilled surgeons with outstanding service stuck on page two, while others take the top spots.
At Ascendr, we specialise in SEO for private clinics. We know the language patients use, the procedures you want to be known for, and how to filter out poor-quality leads.
Here’s how we approach it:
1. Local SEO to Attract the Right Patients
We target suburb-level searches your ideal patients are using — like “liposuction Toorak” or “male facelift Melbourne”.
2. Technical + Website Optimisation
We fix hidden site issues, improve speed, structure your content properly, and ensure you look as credible online as you are in person.
3. Authority-Driven Backlinks
We build links from trusted Australian health and business sites to improve your authority and ranking.
4. Transparent Reporting
Every month, you see exactly how your rankings, traffic, and leads are improving — no jargon, just clear results.
More high-value patient bookings
Fewer hours chasing leads
Stronger control over your growth
The ability to focus on the procedures you’re most passionate about