SEO (Search Engine Optimisation) is the process of improving your website’s visibility on search engines like Google. In simple terms, it’s about making sure your site appears when potential customers search for your services.

SEO involves optimising your website’s content, structure, speed, and authority through strategies like keyword targeting, high-quality backlinks, and on-page improvements, all to help you rank higher and attract more qualified traffic.

SEO is built on four key pillars: Technical SEO, On-Page SEO, Content, and Off-Page SEO.

• Technical SEO (20%) ensures your website is fast, secure, and well-structured.
• On-Page SEO (20%) optimises content around relevant keywords to improve visibility.
• Content (20%) engages users and drives traffic through valuable, informative material.
• Off-Page SEO (40%) focuses on backlinks, which play a major role in boosting authority and rankings by signalling relevance to search engines.

At Ascendr, we help with all four pillars of SEO to ensure your website ranks higher and drives more traffic.

SEO takes time, but when it’s done properly the results build and compound over the long run. You’ll usually see some early movement in the first 3 months, with stronger ranking improvements starting to show around the 3–6 month mark. By 6–12 months, the work really starts to pay off with more visibility, steady traffic, and regular leads or sales coming through.

The exact timeline depends on factors like your industry, competition, location, website age, and the keywords you’re targeting. Sometimes results can come quicker, especially in less competitive spaces or with a solid website foundation, but SEO is always about building sustainable, long-term growth.

No honest SEO agency can promise you the number-one spot on Google, and neither do we. Rankings are influenced by a lot of moving parts, things like Google’s algorithm changes, what your competitors are doing, and even where a person is searching from.

At Ascendr, we focus on what we can actually control: proven strategies that increase your visibility, bring in the right kind of traffic, and turn that traffic into real business results. Instead of chasing one keyword, we build steady, long-term growth across your whole online presence.

Good SEO pays off steadily. If you put in $25K over a year, you can usually expect to see about $50K come back. The thing to remember is it takes 4–6 months before the results really start to kick in. Anyone saying you’ll get 10x returns overnight isn’t being straight with you. SEO works best as a long game, not a quick win.

SEO and Google Ads both have their place in a strong digital strategy, the key is understanding their roles.

Google Ads offers instant visibility, great for short-term wins and time-sensitive campaigns. However, the moment you stop paying, the traffic stops.

SEO, on the other hand, is a long-term investment. It builds your online presence organically, helping you rank for high-intent searches and drive consistent, cost-effective traffic over time.

While SEO takes longer to ramp up, it delivers ongoing results without paying for every click — making it essential for sustainable growth. Ideally, combining both offers the best of both worlds: immediate leads with long-term brand authority.

Absolutely, Ascendr has partnered with many newly launched businesses and first-time SEO clients across various industries.

If you're just getting started, we'll guide you through whether search is the right growth channel for your stage and provide honest, strategic advice, even if that means recommending a different path for your budget.

Our SEO packages range from $1000 to $4000+ per month, depending on your business goals and competition level.

This investment covers everything from technical audits and on-page fixes to premium Australian backlinks and lead-focused reporting. Pricing varies based on how competitive your market is and how aggressive your growth goals are.

We’ll define the best SEO strategy and recommend a tailored package aligned with your long-term goals - built to drive traffic, boost rankings, and deliver qualified leads every month.

Just send us an email. We’ll get in touch and walk you through the benefits of SEO and how it all works.